Crafting quality: Imarc’s engineering principles

There's a wide range of web partners in the digital marketing space, so it's not always easy to choose. We believe firmly in aligning with the right clients, so in this article, we'll outline what project principles are, Imarc's project engineering principles, and our engineering values, so that you can make an informed decision.

What are project principles?

At Imarc, we pride ourselves on the quality of work. In order to set expectations across each of our projects, we follow a set of engineering principles. These are communicated to all engineers and non-engineers as we onboard them to the team.

These project principles help keep our team grounded and ensure we’re delivering a successful product to our clients while hitting their goals. 

Our project principles

Below, we’ve outlined our project principles and why they’re important for continued success of our projects. 

1. Accessible

When we launch a site or app, accessibility isn’t just an add-on, it’s a core requirement. A responsive layout that adapts seamlessly to different browser sizes is crucial for delivering an optimal experience across mobile, tablet, desktop, and screen readers. Accessibility in design and development means making sure that digital experiences are inclusive, allowing everyone — regardless of ability — to interact with content easily and intuitively.

To achieve this inclusivity, our process includes rigorous testing across a wide range of devices, screen sizes, and browsers. Our engineers conduct thorough evaluations, checking for essential accessibility features like keyboard navigation, color contrast, and more. By committing to these standards, we ensure our designs are equitable and enjoyable for all users.

2. Maintainable

We often manage and enhance websites over many years, with multiple developers contributing to each project. This longevity makes maintainability a critical priority. To keep code and configurations manageable, we emphasize cleanliness, thorough documentation, reducing complexity, and adherence to established coding standards and best practices. Each component is designed to be modular, reusable, and easy to understand, ensuring smooth transitions between team members and straightforward updates.

While we encourage exploring modern technologies, they’re only adopted when they are stable and align with Imarc’s core goals. This approach ensures we’re both innovative and committed to long-term success in every project we maintain.

3. Performant

For our clients, performance and page speed are more than technical metrics — they’re essential to delivering a great user experience. That’s why we focus on making every site as fast and efficient as possible. Our approach combines optimized software and scalable servers to keep load times short and responsive, even as demands grow.

Throughout development, we address bottlenecks proactively and implement key optimization techniques such as content delivery networks (CDNs), caching, prefetching, compression, and lazy-loading. Meeting Google’s Core Web Vitals (CWV) isn’t just a benchmark — it’s crucial for search engine optimization (SEO) and user satisfaction. By prioritizing speed and efficiency, we ensure each project performs at its absolute best and delivers results.

4. Reliable

Our clients rely on us to deliver dependable solutions that they can trust. To ensure this reliability, we conduct rigorous quality assurance (QA) on both software and servers, verifying that everything functions smoothly and can handle any unexpected issues gracefully. Each line of code is carefully tested and reviewed, ensuring that business logic and functionality align perfectly with the client’s specifications.

Automation plays a key role in enhancing reliability, streamlining processes, and minimizing human error wherever possible. By prioritizing robust quality checks and thoughtful design, we’re committed to building solutions that our clients can count on every time.

5. Secure

Security is fully baked into everything we build. Our approach ensures that software and servers remain free of vulnerabilities, restrict unauthorized access, provide visibility into potential attacks, and keep data secure. Regular security scans and Common Vulnerabilities and Exposures (CVE) monitoring are part of our routine, with any necessary updates or patches applied according to the level of risk. As for clients with sensitive data, we place an extra emphasis on safeguarding their digital assets utilizing various methods. 

We also maintain open lines of communication with internal and external engineering stakeholders, promptly reporting any potential security concerns or incidents. By making security a top priority, we’re committed to creating a safe and fortified end-result for every project. 

Engineering values

Aligned with our core project principles, we set clear expectations for our engineers that promote not only technical excellence but also a collaborative, supportive work culture. Here’s how we approach each project:

• Be pragmatic: Tackle tasks with realistic, sensible solutions. Foster positivity, offer constructive feedback, and communicate with clarity.
• Be methodical: Plan thoughtfully before coding. Consider all factors — audience, browser support, and compatibility. For complex logic, use a “measure twice, cut once” mindset, incorporating tests to ensure accuracy.
• Always be learning: Dedicate time to continuous learning, stay updated on new technologies, seek mentorship, and be proactive in asking for help.
• Focus on fundamentals: Master core technologies (PHP, JavaScript, HTML, CSS, HTTP, DNS, SQL) and design principles like ABEM and ATOMIC. These are the building blocks that all frameworks and libraries share.
• Continuously improve: Follow the “scout rule” and leave code better than you found it. Refactor, document, and enhance code to set up the next engineer for success.

By committing to these values, our engineers contribute to reliable, scalable, and collaborative solutions that reflect our commitment to quality and forward-thinking development.

At Imarc, we are strategically yours, and that isn’t just a tagline — it’s woven into the very fabric of our culture and reflected in each project we deliver. Our project principles and engineering values establish a shared foundation that empowers our team to consistently produce work of the highest standard. By making accessibility, maintainability, performance, reliability, and security fundamental to our process, we ensure that each project meets client expectations and withstands the test of time.

If you need a web partner who brings this to the table, say hello.