4 Digital Marketing Must-Haves for 2017

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Responsive Website

2016 was a very big year for mobile, so much so that Google updated its algorithm to penalize websites that are not optimized for mobile. Additionally, it now favors websites that look and perform better on mobile devices, making them appear higher on search results. If you haven’t yet made this update, it should definitely be the #1 priority for your website in 2017!

SEO Audit

For better or worse, search engine algorithms are going to continually change. Based on the updates you make to your sites and volume of content you provide for your audience; deliver the best search results. Before you start logging into your CMS and revising meta tags or keywords in your latest blog, we provide a word of caution. While Google’s algorithm is king, don’t forget to consider all search engines when updating your SEO strategy.

Unique Content

As we continue to shift to a mobile-first world, you should plan to carve some time out to review your website content. Some websites render desktop content differently when it is viewed on a mobile device. If your site falls in that category, search results will vary from desktop and mobile. This is definitely not ideal as content should be optimized across all platforms. At Imarc we advise clients that their content should always aim to be original, informative and helpful to users. If you have time constraints or spread thin with staff, hire a content writer to fill the gap. If you need help finding one, we are partners with some of the best in the industry.

Social Conversion

Being visible on the social platforms that your audience is using is marketing 101, nothing new here. However, there is an opportunity in 2017 to refocus your social media channels to become conversion channels for your website. As is the case with producing unique content, you have an opportunity with every tweet, hashtag, post, and snapchat to attract new prospects and create opportunities. If you are curious about how to measure the effectiveness of your social media channels, it may be time to consider our digital marketing services.

Hopefully, you already had these times on your list, but if you have questions or are curious about what direction is best for your company, let’s talk!