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From Hot Trend to Hot Mess: Homepage Background Videos

Maribeth Fitzpatrick,
Director of Front-end Engineering

One of the most asked for web trends in recent years has been the homepage background video. Visitors will see this across many modern sites — a homepage hero area with a video playing in the background; typically with text overlaid. When done well, it’s a beautiful and interesting addition to your homepage. But when done wrong, it can distract users from the overall message, and reduce conversions.