Reflections earned six months post-digital agency rebrand

It's hard to believe that it's already been six months since we unveiled our new brand identity. Much has changed with the introduction of our new and completely different take on Imarc.

Rebranding is a major undertaking. For us, the process took over a year of concentrated work from many team members. Today, we want to share some of the lessons we've learned, the positive results we've recognized, and how we, as an agency, have shifted to support the new Imarc.

What it has done for the business

While we've always been huge proponents of proving ourselves through key performance indicators (KPIs) and metrics in general, our rebrand puts outcomes front and center.

A lot of people say they're results-oriented, but they don't post them publicly. People like transparency. Even when there's downward budget pressure, we can justify our work. That's one of the reasons why our pipeline has improved. The brand is now more accurately showing prospects who we are, making competing for new business easier.

On another, more personal note, it's improving client and team morale. It has reinvigorated us. We use it not just to speak externally but internally, and as such, things are getting better and better.

What we would've done differently

While everything can be improved, in retrospect, the only major factor we wish we could've changed is the execution speed. We love how the new brand is working for Imarc, and we wish we could have recognized those benefits sooner.

Our report card

We are very pleased with everything about the rebrand. While it's still early on, we're excited about the traction we have already gotten and the connections it has helped us make.

For example, both of us hear the brand in everyday conversations. The new tone and messaging have been fully integrated into how we promote our agency, interact with our clients, and address our team. We think that is a pretty good way to measure adoption.

What's next?

We don't consider our rebrand finished. As our client are still our priority, we took a phased approach so that we could launch, but there's more in store. Some specifics include:

1. Building out industry pages to provide a more relevant user experience for our ideal client profile.
2. A/B messaging testing for more metrics to showcase the full breadth of our services.
3. Furthering our thought leadership by taking the brand beyond the website into the world through helpful webinars, speaking engagements, and connection-based efforts.

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