The right agency partner can become an extension of your business and help you reach your goals. Let's explore why, together.
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Results matter. However, earning those results consistently comes down to a full-circle understanding of how your business works. We're positive that you know your business intimately, but it's likely that with all your responsibilities you don't have the time or resources to execute actions that will help you improve. An agency partner can help!
Let's review the benefits of adding one.
Business alignment
Goals
When businesses grow, they can expand in directions that aren't in service of your goals. An agency partner will take the time to talk about your business goals, document them, and keep you on track.
Because agencies like Imarc have a lot of experience with many different clients, we can provide recommendations about what does and doesn't work. You can trust us to take your business goals and transform them into achievable marketing initiatives.
Key performance indicators (KPIs)
Once your partner understands your goals, they can help you translate them into KPIs which will ensure each area of your marketing is working for you. And the best part is that that process can be highly collaborative. It will be tailored to your best interests, not what works for another company.
User journeys
The right agency partner can take your goals and KPIs and use them, in tandem with other tools to architect journeys that help your ideal customer find you and engage with you. They can also update these journeys as times and user behavior change.
The customer journey is incredibly important and lengthy. On average it takes seven or more encounters to earn a conversion, so the journey must be intentional.
Advocate
It's always wonderful to have someone in your corner who is willing to gently challenge you when you are moving off course or could do better. Choosing an agency partner that is unafraid to align you with best practices that will improve your business outlook is a great help.
Finally, partners who care about you will be your champions when dealing with third parties like a Demand-Side Platform or other technology vendors that you want to take advantage of.
Process ownership
Processes work better when someone steps up and owns them fully. For example, paid media requires oversight, but when you're busy things slip. A performance marketing partner is capable of overseeing artificial intelligence (AI) optimizations instead of just letting them run. They can also optimize your platform instances for easy usability.
Any process in the marketing sphere can be delegated to a trustworthy partner so that you can stress less. That is because unlike at typical companies, agencies resource their teams to support their clients so by working with an agency, nothing slips.
Strategic
Personas
In many instances, companies invest significant time and funds in building personas that are, unfortunately, never referred back to. Ideal agency partners care about who you are, so they routinely return to your personas when crafting campaigns and building out any other part of your marketing.
Using rich, data-driven personas based on customer research, direct conversations, and analysis of relevant trends and opportunities leads to high-engagement content that is not assumption-based
Helps content teams to create content in their consumer’s voice
Collects accurate customer data that maximizes your results and supports your marketing efforts
Personalizes content to speak directly to your audience
Tracking
While generating great metrics matters, tracking and reporting on them matters equally. Those efforts can help you make a case for more funding, enable you to pivot if something isn't performing as planned, and assist you in setting updated goals based on growth.
That's why choosing a partner that measurably tracks your success, such as via a dashboard can continue to improve.
Accurate messaging
It's easy to get off the correct path messaging-wise, especially when you have a lot of cooks in the kitchen who don't know you intimately. However, if you pick the perfect agency partner that comes with a process to bake in that accurate messaging, it gets easier.
For example, at Imarc we produce a content brief, guide, and outline before creating a final piece. There are many stops built in to make sure the final item is what our clients want to project.
Content highlight: Beacon Hill recognized a +297% increase in pageviews compared to the previous year based on their content creation work with Imarc. View their other content wins in our case study.
Holistic approach
The best partnerships cast a wide net. We've found that clients who use us for multiple initiatives get better results than the ones who use us piecemeal. For example, AACSB, Metro Credit Union, ASC Engineered Solutions, and Beacon Hill have all chosen to hire us for web work, performance marketing, and more. All of them have recognized major results. Here are a few notable ones:
AACSB increased their opt-in form submissions by 240% and their leads have improved by a factor of four thanks to their recent gated content strategy work.
We uncovered 17 action items for Metro Credit Union after going through a strategic competitor audit process.
ASC Engineered Solutions completed a website redesign project that helped better align them with their brand objectives. It is now central to their other marketing efforts.
Beacon Hill saw an uptick of 434% in their conversion rate with help with performance marketing optimizations.
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The right agency partner can become an extension of your business and help you reach your goals. We'd love to discuss being that partner for you. Just say hello if you would too!
