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There are many reasons for enterprise-level companies to choose Sitecore. As experienced Sitecore experts, today we’re sharing the many reasons we’ve seen people choose and stick with the platform as they continue to grow.
1. It's modular, nimble & flexible
In the past, Sitecore was a large CMS that provided a wide variety of tools, all-in-one. However, many of those tools were underutilized or were never touched by some users. These days, they've changed their product to offer more people exactly what they want at the scale that works for them. Here are some details about the capabilities it has to offer:
Sitecore provides both editing flexibility and multi-site content management options for different customer segments.
Sitecore's CMS is extendable and customizable, allowing almost infinite overrides.
Presenting dynamic content that fits your visitor’s characteristics is a snap with Sitecore AI.
The indexing capabilities and speed of the 10.x are impressive!
SharePoint, CRM, and more are easily integrated using Sitecore xConnect.
Streamlining content creation and updates is simple with Sitecore Experience.
Creating, reviewing, approving, and auto-publishing content can be accomplished using workflows.
Assigning users to the correct content and workflow editing and approval roles is painless with Sitecore Security Roles.
There are proprietary educational resources produced by Sitecore that allow users to improve their knowledge. With 1,300 classes and 5,000 methods, there's a lot to take advantage of.
Further detail on some of these bullets is provided below. For even more information on them specifically, take a look at our previous article.
2. Support for the user journey
Sitecore uses a clever system called engagement value points to determine details about a user’s experience. Form downloads, triggered event pages, and other elements are each given values that then translate to a contact-specific engagement metric for your team.
By knowing how engaged your users are, you can continue providing a great experience or improve a sub-par one quickly.
3. Complex workflows made easy
The permission sets and strategies in Sitecore are major value-adds. Beyond that though, you can also refine your instance with fail-safes for design workflows as well as content editors. Editors can also merge content planning, production, collaboration, and management into a single integrated solution with it.
Add onto that the powerful Experience Editor, which allows you to run design and layout experiments for your site and preview them in real-time, and you are ready to achieve results, fast.
Finally, the workflows offered in Sitecore put you in the driver's seat when it comes to controlling content creation, approval, and publishing process. No matter how in-depth or simplistic, the workflow can be created in Sitecore.
4. Unified, personalized content
Personalized content is the modern user expectation standard. Sitecore makes providing it a smooth experience via the Sitecore Content Cloud.
The Content Lifecycle has three categories:
Content Management
Digital Asset Management
Content Operations
Sitecore’s Content Management is provided by the Experience Manager (XM) Cloud and Content Hub ONE content management system tools. The general launch of Sitecore Experience Manager (XM) Cloud was relatively recent, but many enterprises are already gearing up to use it. This Sitecore product was made specifically with their needs in mind – creating, managing, and delivering content wherever they need to extremely quickly.
Since it's cloud-based, there aren't any servers and hardware to maintain and updates are pushed automatically.
It's user-friendly, secure, and provides marketers the ability to execute rapid personalization and performance optimization.
Finally, this product is JAMStack ready, so providing engaging experiences is practically built into it.
Finding and repurposing your content assets is important. The Digital Asset Management (DAM) component of Sitecore is a centralized solution for those important digital assets that makes distributing them to customers a cinch!
Also, Adobe Creative Cloud, Figma, Sketch, Dreamweaver, Microsoft Office, and other apps integrate directly with DAM.
The DAM, paired with Sitecore Search which predicts search intent, allows for remarkable, personalized results.
Sitecore Content Hub Operations is the dream of marketers who want to collaborate on content strategy, creation, and analytics. Simply put, “Content Hub is strategy made simple.”
5. Better engagement
Providing unforgettable customer experiences that build trust while simultaneously improving the efficiency of your marketing efforts is at the core of the Sitecore Engagement Cloud.
The three categories under it are:
Customer data management
Personalization & testing
Marketing automation
Customer data management via Sitecore Customer Data Platform (CDP) means an improved customer experience, omnichannel insights, better decision-making based in deep user data, increased efficiency, compliance with regulations, and increased customer loyalty.
Personalization and testing through Sitecore Personalize offers better engagement, improved conversion rates, increased customer loyalty, greater efficiency, a stronger understanding of customers, and more revenue.
Marketing automation utilizing Sitecore Send means increased efficiency, simplified personalization, messaging consistency, improved lead management, powerful analytics and reporting, and scalability.
For specific details on these advantages, read this.
6. Improved buyer experiences
The Commerce Cloud provided by Sitecore engages shoppers with “buying experiences that connect across channels and moments.” The tool is great at helping your customers buy and come back again to keep the cycle going because it utilizes AI-driven experiences just for them.
One particularly helpful part of The Commerce Cloud is Sitecore OrderCloud. It gives B2B, B2C, and B2Xs the ability to take advantage of eCommerce experiences that are totally custom, marketplace applications from extremely well-regarded brands, and order management. It does this by being “an API-first, headless platform.” With their architecture and open-source resources, you can use any development stack you want!
7. Trusted partners
The Sitecore Partner Program is rigorous, and there’s a good reason for that. They want their partners to provide the best for their users. Specifically, they’ve said that they “only allow carefully vetted Partners to implement our solutions.” Developer certification, multiple trainings, and a track record of successful projects is required to be included in the program.
While Imarc has been building incredible websites on the Sitecore CMS for close to five years, we're proud to announce that with the recent certification of another one of our developers, we have officially earned Sitecore Silver Partner status!
Whether you're looking for a greenfield website build or platform migration and a refresh on Sitecore, we're ready when you are.