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Sitecore is a content management system (CMS) best suited for companies with multiple websites and brands. It can help you streamline content editing and create a consistent digital experience for your customers.
Sitecore’s current version, the Sitecore Experience Platform provides comprehensive digital marketing tools, a holistic view of customer data, and machine learning-generated insights to personalize experiences across channels. Using powerful workflows and rules you can make adding, creating, and updating content easy for all your teams. Sitecore is the best option for organizations with multiple companies, divisions, or branches, as it provides a consolidated, comprehensive platform.
Sitecore’s key differentiators
Sitecore is unique compared to other CMS tools due to its multi-site content management capabilities and flexibility to edit content for a variety of customer segments.
The Sitecore CMS is fully customizable and extendable. Practically anything can be overridden or extended.
Developers can utilize Sitecore’s educational resources to build skills and advance their Sitecore knowledge. Sitecore includes 1,300 classes and 5,000 methods that form a rich, extensive developer framework.
Sitecore 9.x offers high resource indexing speed and utilizes Solr as its indexing/search engine.
Sitecore xConnect offers easy integration to other services like SharePoint, CRM, etc.
The Sitecore Experience Editor can be leveraged to streamline content creation and updates.
Sitecore AI provides the ability for dynamic content to be presented to a user based on the visitor’s characteristics.
Workflows can be set up to allow for content editors to create, review, approve, and auto-publish content.
Sitecore Security Roles make it easy to assign users to the right roles for both editing and approving content through any workflow process.
Content that matches the user journey
Sitecore’s content hierarchy allows you to tailor content to align with different brands or audiences. You can automatically adjust content to align with specific user journeys or content themes. For instance, a resort may change its imagery to match the season the user is searching for – snow and skiing for wintertime searches, or sun and water sports for summer searches.
Sitecore uses engagement value points to define each user experience. Admins assign points that reflect the value that is associated with a particular action such as a form download or a triggered page event. For example, your company may value a demo request over a newsletter sign-up and would assign a greater point value to the demo request. Engagement value points allow you to measure relative contact engagement across your site and quantify each user experience.
You can also create personalization rules for contacts, develop engagement plans to determine action steps based on a user’s score, and view long-term trends to identify which content types are driving the most engagement. You can even beta test content prior to publishing to determine what works and what doesn’t.
Complex workflows
The Sitecore content hub comes with pre-defined permission sets and strategies. You can refine your Sitecore instance to create fail-safes for content editors and design workflows. The content hub allows editors to merge content planning, production, collaboration, and management into a single integrated solution. Working with Imarc to optimize your Sitecore instance can help you establish your workflow framework and align content strategies to your goals.
An editor’s best friend, the Experience Editor lets you experiment with different designs and layouts to determine the best fit for your site. Sitecore allows content editors to preview their content in real-time.
Sitecore’s workflows give you control over the content creation, approval, and publishing process by allowing you to create any type of workflow – simple or complex.
Moving to Sitecore?
Transitioning to Sitecore can be a significant endeavor. A steep learning curve and high licensing costs can dissuade many organizations from making the move. However, finding the right partner can position you to leverage all of Sitecore’s benefits, gain key marketing insight, and deliver personalized content to each site visitor.
Imarc’s development team has Sitecore certified developers that can build and QA items in Sitecore. Looking to take your site to the next level? Let's talk!
