The Project
Founded in 1997, Epsilon Associates is an environmental engineering and consulting company that specializes in securing approvals for its real estate, energy, infrastructure, and industrial clients. Imarc elevated the visual design and content of the website to educate visitors on Epsilon’s wide range of services.
A user-first approach
Imarc’s strategists worked closely with Epsilon to understand their brand and organizational objectives. A key focus was to drive engagement throughout the new site by featuring strong calls-to-action and fresh, informative content.
Expanding brand awareness
Imarc’s digital marketing team integrated social media platforms with the new site to enable social sharing capabilities and increase brand awareness. Imarc also installed Google Analytics on Epsilon’s site to track conversion goals and ensure optimal site performance.
A new look and feel
Epsilon’s new site is designed to enhance user engagement by incorporating timely news, events, and resources. Additionally, Imarc’s team delivered a clean, user-focused online experience to encourage visitors to learn more about Epsilon.
A modern design
Imarc improved the look of Epsilon’s site by implementing clean and modern designs that align with Epsilon’s brand. The visual components of the site were created to appeal to key audiences and engage visitors. Imarc also assisted with writing informative copy for the website that positions Epsilon as a leader in its industry.
Optimal site performance
Imarc built the site on the Craft CMS. Using Craft provided Epsilon with a powerful, easy-to-use content management system (CMS) that will streamline content updates and site management for years to come. The site is optimized for mobile devices to align with modern user tendencies.
Our Shared Vision
Imarc and Epsilon worked closely to elevate Epsilon’s online presence and produce informative content for its audiences. The redesign was heavily based on user-centric designs to provide a unique user experience. Imarc optimized Epsilon’s content for search, and we added a services section that educates users in a clear and concise manner.
Statement of Work Included
Strategy & research
- Stakeholder interviews
- Research
- Project planning
User experience
- Sitemaps
- Wireframes
- Front-end development
Creative
- Visual design
- Art direction
Development
- Content management system
- Hosting & monitoring
Digital marketing
- Social media management
- Web & social analytics