The Project
The Amesbury Carriage Museum (ACM) is in the process of building its first physical space – the Industrial History Center (IHC). The new IHC will be a place for the Seacoast community to learn about the history of the area, while also serving as a space for programs, school trips, and other family activities.
Imarc worked through deep brand discovery sessions with ACM’s team to shape their new brand identity. Along with a new logo, supportive brand elements, and additional marks to support the logo, Imarc provided various design examples for best uses of these brand elements. These examples included branded banners, posters, and social media content for future use. The new brand elements also include content guidelines to showcase the IHC’s brand personality, voice, and tone, along with potential taglines.
I can't imagine a more supportive and creative process. The knowledge and expertise of the Imarc team was top notch. The process we followed was thorough and inspiring. As a result, the final product – a logo package with guidelines for use – deeply reflected our values and program goals. I would strongly recommend and endorse the work of Imarc to others, including my colleagues in the field.John Mayer Executive Director, Amesbury Carriage Museum
Statement of Work Included
Strategy & research
- Stakeholder interviews
- Persona development
Creative
- Branding
- Logo development
- Style guides
- Visual design
- Art direction