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The Project
Since its incorporation in 1900, Massachusetts Society of CPAs (MassCPAs) has remained committed to its 11,000 members. Its goal is to support members as they learn, network, and prosper within the accounting profession. MassCPAs was Imarc’s first CPA client, and over the years, Imarc has added numerous features to the site to maintain optimal performance and inspire members. Recently, Imarc worked with MassCPAs to apply its new brand to the site and facilitate a domain migration.
A long-standing partnership
Imarc’s creative team designed compositions to align with MassCPAs’ new brand guidelines and express the new brand tone. Once the design was established, Imarc applied the brand to the existing site structure and ensured consistency throughout the site.
Imarc also facilitated a domain migration from mscpaonline.org to masscpas.org. Imarc’s developers were careful to change all instances of the old brand prior to launching the new domain. To minimize downtime and identify potential bugs, Imarc coordinated a detailed migration plan and delivered a polished finished product.
Our shared vision
As we continue our long-standing relationship, Imarc and MassCPAs have enjoyed working closely to design and apply MassCPAs’ new brand to its existing site. Our team is excited to continue to add advanced features to the MassCPAs site and position society members for success.
Statement of Work Included
Strategy & research
- Project planning
User experience
- Front-end development
Creative
- Art direction
Digital marketing
- Pay-per-click