The Project
Since 2013, SecurityScorecard has been a global leader in cybersecurity ratings. Its robust security rating technology is employed by over 16,000 organizations worldwide. Imarc worked with SecurityScorecard to redesign its website to centralize its offerings and align with its updated brand. Imarc built the site with maximum flexibility to support future updates and useability.
Creating a customized plan
Imarc facilitated stakeholder interviews to learn more about SecurityScorecard’s goals and tailor our solutions to meet their needs. Imarc also blended discovery findings to compile what we learned about their business and objectives in order to outline a customized project plan and develop buyer personas. Strong CTA’s were placed throughout the site to support lead capture and promote user engagement.
Supporting business goals
Prior to launch, Imarc’s digital marketing consultants audited the site to identify broken links and 404 pages. The digital marketing team continued to monitor the site post-launch to ensure top-notch performance. Moving forward, the team will optimize for Google’s Core Web Vitals and position the site to maintain top performance.
An engaging user experience
Imarc built unique sections of the site that incorporate charts to facilitate an engaging user experience and drive traffic to the site. The pages were created to elevate the site’s look and feel, in addition to maintaining accessibility and mobile optimization.
Designing a robust icon library
Imarc’s designers built design compositions based on lifestyle imagery, product screenshots, and iconography. Imarc’s art directors advised on the best ways to use color and font to maintain WCAG compliance. The creative team also built an extensive icon library that SecurityScorecard can use for future initiatives.
Building a modern, easy-to-use site
SecurityScorecard’s new site is built on the latest version of Craft. Imarc utilized components of the old site to streamline the build process and installed a variety of plug-ins to improve performance and assist with caching. The plug-ins will allow SecurityScorecard to easily create meta descriptions and social cards to support strategic initiatives. Imarc also provided a new hosting environment and facilitated content migrations.
Our Shared Visions
Imarc built upon its years of experience working with SecurityScorecard to deliver a new site that blends fresh visuals and strong CTAs to support user engagement and fuel demand generation. The flexibility and performance of the new site will further position SecurityScorecard as a global technology leader. We look forward to our continued work with the SecurityScorecard team.
Statement of Work Included
Strategy & research
- Stakeholder interviews
- Research
- Project planning
- Persona development
- Information design
User experience
- Sitemaps
- Wireframes
- Responsive design
- Prototyping
- Front-end development
Creative
- Visual design
- Art direction
- Photography
- Email templates
Development
- Content management system
- Hosting & monitoring
- Ongoing support & maintenance
Digital marketing
- Search engine optimization
- Website optimization