The Project
Spiro is the first artificial intelligence (AI) proactive relationship management platform. It eliminates the need for data entry and proactively guides salespeople to the right actions at the right time.
Spiro was looking to elevate the overall look and feel of its website while improving the customer journey and conversions. It also needed a flexible and extensible platform for its content administrators.
Imarc created a new website with a clean and modern design that balances Spiro’s brand personality with its cutting-edge technology. Imarc’s creative team created 21 custom icons to match Spiro’s new brand and tone. The engineering team made sure that the site presents content properly and that user interactions are subtle and quick.
The new site concisely presents Spiro’s unique approach and value proposition.
Statement of Work Included
Strategy & research
- Stakeholder interviews
- Project planning
- Persona development
User experience
- Sitemaps
- Wireframes
- Responsive design
- Front-end development
Creative
- Style guides
- Visual design
- Art direction
Development
- Content management system
- Custom Craft CMS